Homepage on a phone
Before, the first screen showed a faded Texas-map rock with no phone number. Now it shows a local project, a clear headline, Call and Free Mockup buttons, the 5.0 Google rating and your four main selling points.
Website audit · Results
Boulder Designs website fixes
We worked through every item in the October 22 website audit. Here is what was wrong and what we fixed, with real before-and-after screenshots.
boulderdesignsbytusa.com · Audit Oct 22, 2026 · Fixes Oct 24, 2026 · Re-checked Oct 30, 2026
53Items in the audit
48Fixed
5Improved
See the new site
- 1Open the preview
Everything is ready to view. Try it on your phone and your computer.
boulderdesignsbytusa.com/?preview_theme_id=160200622235 - 2Faster to load
On a slow phone connection the homepage finishes loading about 20% faster and downloads about 20% less data.
- 3Easier to find on Google
Every page now has a clear title, a description, one main heading and described photos, and Google can read your business details.
Before and after
Real screenshots of the site. "Before" is how it looked before the fixes. "After" is the new version.
Trust points that fit on the screen
Before, the labels were cut off and claimed "24/7". Now there are four short, true points that fit any phone.
A shorter quote form
We went from 10 boxes to 6. Under the button we added what happens next (free mockup, approve, delivered and installed), and each request now sends a "lead" signal to your Google Analytics.
Prices on the service pages
Visitors now see a "Starting at" price at the top of 27 service pages, using only prices already published on your site.
A simpler, cleaner menu
We cut the menu from 93 links to 58, with six clear choices: Services, Gallery, Pricing, Areas, About and Contact. "Services" opens a tidy panel with every service in six groups and a free-mockup button. "Areas" and "About" open short lists.
No more Texas or stock photos
We replaced the Texas rocks, the out-of-state franchise jobs and the stock photos of people at laptops with real engraved-stone projects.
Town pages that rank for the town
Before, the main heading was just the town name. Now it reads "Custom Stone Signs & Engraved Boulders in Cary, NC". We added breadcrumbs, a map of the town, and extra local tips on the eight biggest town pages.
How you look in Google
Before, every page title ended in "Charlotte, NC", and most were too long, so Google cut them off. Now every title is short, names the service and the area, and fits.
Beforeboulderdesignsbytusa.com › stone-mailboxStone Mailbox – Boulder Designs - Charlotte, NC
Afterboulderdesignsbytusa.com › stone-mailboxStone Mailboxes in Central NC | Boulder Designs by TUSA
Beforeboulderdesignsbytusa.com › business-entrance-signBusiness Entrance Signs in Raleigh & Durham, NC | Boulder Designs – Boulder Designs by TUSA
Afterboulderdesignsbytusa.com › business-entrance-signBusiness Entrance Signs in Raleigh & Durham, NC
Every audit item
All 53 items, grouped the way the audit groups them.
Critical fixes
Store name said "Charlotte, NC"Page titles and share previews now say "Boulder Designs by TUSA".Fixed
Address, hours and email didn't matchThe same address, phone and email now appear on every page.Fixed
"24/7 Service" claimYou confirmed you're open 24 hours. The hours now read the same everywhere, and the extra "24/7" sales badges are gone.Fixed
Test products showing in GoogleHidden and removed from the sitemap.Fixed
Texas and franchise photosReplaced across the homepage, Process, Contact and Services pages.Fixed
AI or stock photos of peopleReplaced with real project photos. We also removed a photo of another company's branded sign.Fixed
Google Search Console not set upThe site and sitemap are ready to connect to Google's free reporting tool. Connecting it needs the Google login for your business.Improved
Blank gray box on town pagesEvery town page now has a photo at the top.Fixed
Design and look
Homepage far too longCut from 20 sections to 9.Fixed
Seven stacked service rowsNow a photo grid, with 2 columns on phones.Fixed
Text faded in while scrollingText now shows right away.Fixed
Moving text and photo stripsRemoved.Fixed
Gray-to-black headingsNow solid and easy to read.Fixed
Footer logo in a white boxClean white logo on the navy footer.Fixed
Trust bar cut offFour short points that fit any phone.Fixed
No phone number or proof at the topCall button and Google rating added.Fixed
Menu too big93 links down to 58, with a clean Services panel and short Areas and About lists.Fixed
Generic fontsNew heading font that fits a stone craft business.Fixed
Felt corporate, not handcraftedWarm stone colors and more space.Fixed
Pricing page very longAdded a bar of jump links to each category.Fixed
Phones
No tap-to-call buttonPhone button in the header and a Call / Free Mockup bar at the bottom.Fixed
Trust bar ran off the screenNow fits in two rows.Fixed
Very long scrollingThe homepage on phones is about 25% shorter. We removed repeated blocks, not useful content.Fixed
Top text too longShorter text on phones, so the buttons show right away.Fixed
Getting more quote requests
Quote form too long10 boxes down to 6.Fixed
No way to upload a photoAfter sending the form, customers are invited to email their photos or logo. A built-in upload button would need a form add-on.Improved
No "what happens next"Three steps now show under every form.Fixed
No prices on service pages"Starting at" prices on 27 pages, using only prices already on your site.Fixed
No FAQsSix common questions answered on the homepage and all 37 service pages.Fixed
Form requests not trackedEach quote request now sends a "lead" signal to your Google Analytics. Mark it as a key event in Analytics to see it as a conversion. Google Ads can use the same signal.Improved
Speed
Too many scripts loadingRemoved the old form app and moving strips, and made fonts and photos load in a smarter order. The homepage downloads about 20% less data.Fixed
Top photo loaded slowlyNow loads first.Fixed
Old form app on every pageTurned off.Fixed
No speed score yetTested on a simulated slow phone: the homepage finishes loading about 20% faster than before. Google's official speed score can be measured once the new design is live.Improved
Google: page content
Page titlesAll 121 titles are short and name the service and area.Fixed
Page descriptionsEvery page and post has one.Fixed
Town page headingsAll 41 now say "…in [Town], NC".Fixed
Service pages led with Prospect HillThey now lead with Raleigh, Durham and Central NC. Prospect Hill stays as your shop location.Fixed
Two main headings on some pagesEvery page now has one.Fixed
Same headings on every pageHeadings now include the page's own name, e.g. "Stone Mailbox questions".Fixed
Blog at two addressesOne address now; the old one redirects.Fixed
Photos without descriptionsEvery photo now has a description for Google.Fixed
Broken images and dead linksAll fixed. We re-checked every link on the site on Oct 30, and old addresses go to the right pages.Fixed
Blog author was the agencyNow "Boulder Designs by TUSA Team".Fixed
Menu links to moved pagesAll links now go straight to the right page.Fixed
Footer linked to a code fileRemoved.Fixed
Google: local search
Google didn't know your business detailsName, address, phone, area served and social links are now on every page in a format Google reads.Fixed
No service or FAQ info for GoogleAdded to all service pages.Fixed
No breadcrumbs"Home › Services › Stone Mailbox" style links on 118 pages.Fixed
Town pages too thin and similarAdded local tips to the 8 biggest towns and a map to every town page. All town pages stay visible on Google.Fixed
No proof of Google reviewsAdded "Read all reviews on Google" next to your 5.0 rating. A live, auto-updating review feed would need a review add-on.Improved
Toll-free 833 numberConfirmed (833) 762-5489 as your main number. It matches everywhere on the site.Fixed
No Google MapMap on the Contact page and all 41 town pages.Fixed